IMPACT

EVERY RUNNER COUNTS.
EVERY ACTION COUNTS.

LVCR turns participation into practical conservation, community ownership, sustainable enterprise, cultural pride and measurable impact.

We do not want impact to disappear when the event ends. The Living Dashboard tracks verified action before, during and after the run, while post-event reporting shows partners and the public what was achieved, what was learned and what comes next.

Shoreline waste clean-up and conservation impact at Lake Victoria

LIVING DASHBOARD

IMPACT ENGINE

LVCR's public impact counter — follow the movement as it grows.

ⓘ Real-time verified data feed.

PARTICIPANTS

LIVE COUNT

DATA SYNCING

TARGET 5,000+

WASTE REMOVED

LIVE COUNT

DATA SYNCING

TARGET 10,000 KG

TREES PLANTED

LIVE COUNT

DATA SYNCING

TARGET 5,000

COUNTRIES

LIVE COUNT

DATA SYNCING

TARGET 10+

PARTNERS

LIVE COUNT

DATA SYNCING

TARGET TO BE SET

ILLEGAL NETS RECOVERED

LIVE COUNT

DATA SYNCING

TARGET TO BE SET

BMU (BEACH MANAGEMENT UNIT)

LIVE COUNT

DATA SYNCING

TARGET 30+ UNITS

Participants and race registrationsTrees pledged, planted, adopted or supportedWaste and plastic recoveredIllegal nets recoveredBeach Management Units (BMUs) participatingGuardians of the Lake pledgesSchools and youth groups engagedLake Corps volunteers mobilisedCorporate teams activatedExhibitors, vendors and SMEs confirmedPartners and resources mobilisedDigital reach and public engagement

FIVE PILLARS OF IMPACT

Conservation · Community · Commerce · Culture · Digital

1

Conservation - Protect and Restore

Practical action to reduce pollution, restore shorelines, grow trees, strengthen water stewardship and protect freshwater and fisheries ecosystems.

Restore the ShorePlastic Out. Value In.1 Runner = 1 TreeNo Plastic in the NetsWater Stewardship Awareness
2

Community - Own and Act

Shared custodianship that gives communities, schools, young people, families, BMUs, fisherfolk and volunteers a meaningful role.

Guardians of the LakeLake CorpsSchools RegreeningCommunity Action DaysFrontline Guardians
3

Commerce - Grow Responsibly

Sustainable opportunity for businesses and enterprises connected to conservation, tourism, fisheries, hospitality, innovation and the blue economy.

Corporate ESG ChallengeTourism & Destination MarketplaceBlue Economy PavilionSME & Vendor MarketplaceSustainability Innovation HubLake-to-Plate experiences
4

Culture - Celebrate the Lake Region

Music, food, heritage, sport, storytelling and creativity that build pride, belonging and a shared regional identity.

Cultural and heritage experiencesRegional showcasesLake Stories ProjectCommunity storytellingCultural tourism, lake sports and lifestyle experiences
5

Digital - Make Impact Visible

Data, content and innovation that help people experience, promote and protect Lake Victoria.

Digital Lake VictoriaLiving Dashboard / Impact EngineCreate for the LakeDigital Visitor GuidePublic digital pledgesPartner impact tiles and reporting

2026 BASELINE TARGETS

Targets, Not Achievements.

These are 2026 baseline targets, not achieved results. Final programme scope may expand with technical validation, partner commitments and available resources.

PUBLIC DASHBOARD TARGETS

  • 5,000+ registered participants
  • 10,000 kg of waste targeted for recovery
  • 5,000+ trees for planting, adoption or support
  • 10+ countries represented
  • 1 goal: a healthy Lake Victoria

PROGRAMME & ECOSYSTEM TARGETS

  • 10,000+

    people across physical participation and wider ecosystem reach

  • 300–500

    Lake Corps volunteers

  • 20–50

    schools in the Year One pilot

  • 10–20

    BMUs and fisher groups engaged

  • 50–100

    exhibitors and vendors

  • 1M+

    digital impressions

  • Strategic partner ecosystem established · post-event impact report within 30 days.

HOW IMPACT WORKS

From Commitment to Sustained Outcomes.

  1. 1CommitParticipants and partners select a practical pathway and make the pledge.
  2. 2ActRun, volunteer, plant, recover waste, educate, fund or provide technical support.
  3. 3VerifyDelivery teams and partners capture evidence and validate results.
  4. 4ReportThe Living Dashboard and post-event reports make results visible.
  5. 5SustainLessons, partnerships and annual programmes carry the work forward.

REPORTING & ACCOUNTABILITY

We Publish What Was Achieved — and What Comes Next.

LVCR reports environmental, social, economic, digital and institutional outcomes through six channels.

  • A public Living Dashboard summary
  • An executive impact report
  • Partner visibility and activation reports
  • Waste-recovery and restoration summaries
  • Digital Lake Victoria analytics
  • Lessons learned and recommendations for the following year

GUARDIANS OF THE LAKE PLEDGE

I commit to protect Lake Victoria; to avoid dumping, polluting, degrading wetlands, damaging shorelines or supporting harmful practices; to reduce, recover and properly dispose of waste; to respect landing sites, riparian zones and fisheries ecosystems; and to encourage others to act as committed custodians of the lake.

1,248 PLEDGES SO FAR

MAKE THE PLEDGE

The Event FactoryOffice SamboKisumu County GovernmentEPRAAnti-Counterfeit AuthorityKonza TechnopolisLions InternationalCoca-Cola Beverages Africa KenyaRadio 47TV47Round Horn Concepts

Run. Volunteer. Partner. Make the Pledge.

Every action counts — and every action is visible on the Living Dashboard.